Rakuten Wallet, the cryptocurrency exchange subsidiary of Japanese e-commerce leader Rakuten, has expanded its digital asset utility for domestic users. As of May 2, 2026, Rakuten Wallet users in Japan can convert Rakuten Points into XRP, engage in spot trading within the mobile application, and utilize the asset for transactions at over 5 million merchant locations.

Starting today, @Rakuten_Wallet users in Japan can convert @Rakuten Points into XRP, spot trade in-app, and spend across 5M+ merchant locations. 🇯🇵

With 44 million Rakuten Pay users and $23B in loyalty points now redeemable for XRP, this is one of the largest retail deployments… pic.twitter.com/P7I52bGjVL
— RippleX (@RippleXDev) April 30, 2026

Key Implementation Details

User Base Access: The service is available to approximately 44 million Rakuten Pay users in Japan.
Asset Conversion: Users can redeem Rakuten loyalty points directly for XRP.
Retail Network: XRP is now redeemable across 5 million+ merchant locations integrated with Rakuten Pay.
Capital Scale: The integration provides a bridge to approximately $23 billion in existing loyalty points.

Expanding the Utility of Digital Loyalty Points

Retail Integration via Rakuten Pay

The initiative leverages Rakuten’s existing payment infrastructure to move digital assets into the retail sector. By allowing the conversion of loyalty points—a staple of the Japanese consumer economy—into XRP, Rakuten Wallet bridges the gap between traditional rewards programs and blockchain-based assets.

The functionality allows for immediate “spot trading” within the app, enabling users to manage their XRP holdings before deploying them at retail outlets. This deployment represents one of the largest retail-facing applications of the XRP ledger to date in terms of potential user reach.

Context: Japan’s Regulatory and Digital Asset Landscape

Japan has established a mature regulatory framework for crypto assets, emphasizing consumer protection and exchange transparency. The move by Rakuten follows a broader trend in the Japanese market where major financial groups, such as SBI Holdings and Mitsubishi UFJ Financial Group, have actively explored blockchain integrations. Utilizing loyalty points as an entry point into the cryptocurrency market is a documented strategy used by Japanese firms to lower the technical barriers for retail participants.

Market Implications

Analysis: The scale of this deployment is significant for the XRP ecosystem. While XRP is widely recognized for institutional cross-border liquidity via On-Demand Liquidity (ODL), its direct retail integration into an ecosystem of 44 million users provides a new utility dimension. The potential conversion of a portion of the $23 billion loyalty point pool could generate consistent retail demand and trading volume for XRP/JPY pairs within the Japanese domestic market.

Expert Commentary

According to a report from RippleXDev, this integration constitutes “one of the largest retail deployments of XRP as a payment method to date”. The developer entity highlighted that the ability to convert $23 billion in loyalty points significantly scales the asset’s utility as a medium of exchange.

Risks and Limitations

Geographic Availability: This specific Rakuten XRP integration is currently restricted to users within the Japanese jurisdiction.
Asset Volatility: XRP, like all cryptocurrencies, is subject to price volatility. The purchasing power of converted points may fluctuate significantly once held in digital asset form.
Tax Considerations: In Japan, the conversion of points to cryptocurrency and the subsequent use of that currency for payments may trigger “miscellaneous income” tax reporting requirements for retail users.

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Conclusion

The integration of XRP into the Rakuten Wallet and Pay ecosystem marks a pivot toward mainstream retail adoption in Japan. By connecting a vast merchant network and a multi-billion dollar loyalty program to the XRP ledger, Rakuten is providing a large-scale test case for the viability of cryptocurrencies as a daily payment rail.

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Rakuten Wallet Enables XRP Conversion for 44 Million Users in Japan